Apple Faces Lawsuit over Apple Intelligence Delays

March 21, 2025

What they’re alleging: 

• Unfair competition

• False Advertising

“Apple’s advertisements saturated the internet, television, and other airwaves to cultivate a clear and reasonable consumer expectation that these transformative features would be available upon the iPhone’s release,” the suit reads.“This drove unprecedented excitement in the market, even for Apple, as the company knew it would, and as part of Apple’s ongoing effort to convince consumers to upgrade at a premium price and to distinguish itself from competitors deemed to be winning the AI-arms race.”

“Contrary to Defendant’s claims of advanced AI capabilities, the Products offered a significantly limited or entirely absent version of Apple Intelligence, misleading consumers about its actual utility and performance. Worse yet, Defendant promoted its Products based on these overstated AI capabilities, leading consumers to believe they were purchasing a device with features that did not exist or were materially misrepresented.”

The suit is the latest setback for Apple as it struggles to bring highly anticipated Apple Intelligence capabilities to market. Apple CEO Tim Cook “has lost confidence in the ability of AI head John Giannandrea to execute on product development.”